According to Matthew Iovane, if you sell drinks, you should study the following 15 US Beverage Industry Statistics. This can help you grasp the scale and breadth of the beverage sector. This study examines cross-category and wholesale dollar sales in addition to volume and growth. Over the next five years, each of the categories will see regular share loss and growth. We've categorized the categories for comparative purposes depending on how much money they create for the industry.
For the first time since 1994, wine sales were down. With 369 million 9-liter cases sold in 2012, wine was the most popular beverage in the United States. Spirits were the fastest growing alcoholic beverage in 2019, increasing by 5% from the previous year and 54 percent since 2008. These drinks currently account for 37.8 percent of the overall beverage sector in the United States, up from 33.3 percent in 2010. However, although the sector is lucrative, it is also fast-paced and very competitive.
Flavored water sales in the United States increased by 72 percent in the preceding two years. Bottled water was the most popular beverage in 2018, with the typical American ingesting 40 gallons. Carbonated soft drinks, such as soda, were the second most popular beverage, consumed by 20% of the population. Flavored water consumption is predicted to rise by 42% in the next years. A study of the beverage sector in the United States focuses at advertising expenditures by prominent corporations. The survey also compares the performance of flavored bottled water to the broader business.
The beverage sector in the United States earns billions of dollars in sales each year. These goods support thousands of employment and provide billions in tax revenue. Furthermore, they are eaten by individuals from all over the world. These figures can help you understand the scale of the industry in your region. You may also learn more about the non-alcoholic beverage sector and discover how large it is by reading the US Beverage Industry Statistics.
Matthew Iovane pointed out that despite the obstacles that the beverage sector confronts, the alcoholic beverage market in the United States is developing quickly, with a 3.7 percent CAGR. It's made up of 80% malt and 20% spirit, with beer accounting for more than half of the mix. Craft beers are popular among millennials, and demand for such drinks is increasing quickly. Meanwhile, DTC brands and local brewers are taking advantage of the trend.
Coffee consumption is a significant contributor to the US economy, with 70% of Americans aged 60 and above consuming coffee. Meanwhile, fewer than half of Americans aged 18 to 24 consume coffee. Americans in the northeast consume the most coffee per capita, at an average of 1.97 cups per day. Americans in the south, on the other hand, consume the least. Tea consumption in the United States is growing, with sales exceeding $7 billion in 2019. In 2018, 860 million cases of ready-to-drink tea were sold. The energy drink market in the United States is projected to be worth $8.25 billion.
Alcohol retail sales surged during the COVID-19 epidemic, according to the National Alcohol and Beverage Administration. Sales climbed marginally from February to April 2020, but never approached pre-COVID-19 levels. However, beer, wine, and liquor sales increased by 17 percent by 2021, reaching $415 million. These sales growth rates may be linked to an increase in the number of consumers drinking at home rather than at pubs and restaurants.
The industry is always evolving. Technological advancements and buyer conveniences are assisting shops in providing customers with the greatest quality drinks. Furthermore, supermarkets account for a significant portion of non-alcoholic beverage sales. Furthermore, supermarkets are stressing quality and compliance with new regulatory standards. Customers are increasingly purchasing online, therefore it's no wonder that sales have climbed. As a result, the beverage business is thriving.
Energy drinks are becoming more popular. According to the U.S. Beverage Manufacturing & Filling Locations Database, energy drink sales in the United States climbed by 23% over the previous year. Monster Energy, the most popular energy drink brand, rose by 21%. Meanwhile, Red Bull dropped to second position with $964 million in sales. After 17 months on the market, Coca-Cola exited the energy drink category in May.
In Matthew Iovane’s opinion, in the United States, adults over the age of 21 drink an average of 25 gallons of beer each year. About 18% of these drinks are imported from other countries. The majority of these drinks are sold in glass bottles or cans, with just 10% distributed in kegs. The significance of the beverage sector in society is further shown by the US Beverage Industry Statistics. The alcoholic beverage sector accounts for 1.65% of GDP.