In Matthew Iovane’s opinion several trends characterize the current situation of the beverage business. The emphasis on sustainability and transparency, as well as personal well-being and naturalness, are particularly important. There is also a considerable emphasis on health and wellness, and the pandemic has drawn attention to immune-boosting items. The popularity of fermented beverages such as kombucha, a fermented drink created from plant-based ingredients, is predicted to continue in 2022.
CPGs will begin to incorporate innovative components, including as plant-based proteins and adaptogens, in addition to standard functional ingredients such as vitamins, antioxidants, and probiotics. Adaptogens and nootropics are two examples of functional substances that are gaining popularity. These components will improve the appeal and sales of beverages. With rising interest in health and wellness, the state of the beverage business, and hence the market, will continue to improve.
Matthew Iovane describes the beverage industry's future will be defined by rapid evolution, new products, and a diverse consumer base. The COVID-19 pandemic, which has transformed the food and beverage industry, has sent shockwaves through supply chains and resulted in a permanent operational shift. Aside from these fundamental trends, new opportunities are developing, and the sector is changing rapidly. It is critical to recognize and act on these possibilities in order to keep up with the rate of change.
The level of competition among corporations in many industries is rising. As the business expands and competition blurs the borders between non-alcohol and alcoholic products, there is a need to keep ahead of the game. PepsiCo has announced plans to collaborate with Boston Beer to create an alcoholic version of Mountain Dew. Both firms are acknowledged leaders in the alcohol and non-alcohol beverage industries.
Matthew Iovane makes clear sustainability is becoming a major theme in the beverage sector, with companies having to consider the environment when developing and promoting their products. Businesses can use sustainable practices to establish strong brands while also enhancing their profit line. Companies may share their knowledge and experience with customers by embracing sustainable practices. Sustainable packaging alternatives are also becoming more popular. Energy drinks with lower sugar content are a new trend that is ready to become a significant market feature.
Wine: While alcoholic beverages have been around for decades, wine's appeal has skyrocketed in recent years. Canned wine sales are up 597 percent year on year, and RTD malt and strong seltzer are likewise on the rise. These beverages are strong contenders for growth in 2022. A highlight for 2022 intends to emphasize the rise of these products. If canned cocktails do not reach their peak by 2022, they may become a fad.